Trust: The core of the precipitation and transformation of private domain traffic is trust, and trust in social relationships is the most scarce resource; whether it is company email list brand fans, official account fans or users in WeChat and communities, their conversion and transactions are all It is based on a relationship of trust.
Two-way communication: Under the private domain traffic system, the communication channels between users and brands are smooth, and both parties can communicate and influence each other, reducing information asymmetry. Therefore, service upgrade is also one of the cores of private domain traffic gameplay.
Long-term value: Private domain traffic is not a short-term harvesting logic. It requires long-term accumulation and continuous company email list operation. The goal is to deeply mine users' full life cycle value through data empowerment.
In general, it is more convenient to reach and communicate between enterprises and users under private domain traffic, but the operation of private domain traffic also needs to truly provide users with valuable products and services, and establish trust connections with users; It can carry out refined traffic operations to achieve closed-loop and stable growth of efficient new promotion, high conversion, high reputation, high fission, and high repurchase, and constantly tap the long-term value of users.
Private domain traffic company email list operation process framework
In the process of private domain traffic operation, operators need to build a set of operation process framework. The private domain traffic operation traffic is roughly divided into two parts: traffic introduction and traffic operation closed-loop; In order to continuously introduce traffic into the private domain, the closed-loop traffic operation refers to the closed-loop process of private domain operation that needs to be achieved through traffic activation, transaction conversion, sharing and fission, and repurchase by old customers in the process of private domain traffic operation.
Simply put, it is roughly divided into 5 steps:
Traffic introduction-traffic operation-transaction conversion-sharing fission-repurchase by old customers
The first node: traffic introduction
Traffic introduction can be divided into three sources: advertising traffic, content traffic and other traffic :
Advertising sources are company email list mainly common public domain traffic, that is, traffic sources based on performance advertising, search ranking, platform algorithms, display advertising, etc., such as SEM, information flow advertising, etc.
Content traffic is mainly based on traffic in the form of short videos, live broadcasts, graphics and texts, such as traffic from live broadcasts such as Douyin and Taobao.
Other traffic includes traffic induced by various promotional activities, as well as traffic from offline stores, offline advertising and other sources.
Through the continuous development and growth of traffic in the public domain, create sound volume, gain maximum exposure, and then guide traffic to the private domain.
The second node: traffic operation
When the traffic is introduced into its own private domain traffic pool through public domain traffic, it needs to continue to operate and mine user value.
There are three main dimensions to the method of operation:
Content operation, such as public account content operation, community content interaction, video content operation, etc.
Event operations, live events, promotions, group group events, new product events, offline events, etc.
Data-based operation, that is, fine-grained management of users by layering, classifying and labeling users.