We have set for market research. It is also very important to select a representative sample of our target audience, either through random (random) or non-probabilistic sampling (selecting different types of profiles so that they are representative of the total population). 4) Collect the data In order to collect data on our target audience, we have to design the instrument , for example, the structure and characteristics of the focus group or the questions of the survey. Next, we will apply this instrument on our sample until we get the amount of data we are looking for. Depending on the technique used, this process will have a very variable duration,
from a few days to several months. 5) Study your competition In addition to collecting data from our target audience, it is also convenient to Clipping Path complement our market research with information about the competition . Luckily, there are many online tools that can help us with this task, such as: Google Keyword Planner – to see the search volume of your competition's keywords and analyze the terms that bring them the most traffic. Similar Tech: to find out the technologies used in the websites of the competition. SimilarWeb: to obtain information about the traffic and audience of competitor websites. Buzz sumo: to analyze the performance of
the campaigns and publications of the competition in social networks. 6) Complement the information with other sources To obtain a more complete vision, in addition to studying the target audience and the competition, I recommend that you complement your market research with some data about the market in general. To do this, you can rely on sources such as the National Markets and Competition Commission (CNMC) or Think With Google's studies and analyzes on digital markets. 7) Analyze the data Last but not least, you will have to analyze all the information you have collected in your market research.