but the main component is still the visual aspect. It should not be those words that tell you the story, but the image. 3.Audio We had already commented that a song is a way of telling a story and not only because of the lyrics themselves, but also because of the tone, the melody and the instruments that are used to give the lyrics a context. Another very effective way of doing storytelling with audio is with podcasts , which are a very popular type of content today and offer many options for digital marketing. Even in the simplest things there is storytelling, because when you talk to someone —in person—
it is important to remember at this point that this is a key element for our PPC campaigns in Google Adwords. Keywords are the concepts and series of words that users use to locate content on the network. That is, the key keywords are the indications that a user gives to the fax number list search engine so that it can locate the best possible result that aligns with what is indicated. To choose the right keywords for your PPC campaign, it is necessary to carry out keyword research, a process that previously in Aloha! We have explained in detail. We must remember that keyword research is the research we do to
know what words we are going to use to position our content or PPC ad in search engines and, incidentally, to know the type of content that is being generated from these words and the demand that exists. This way you will be able to know whether or not it is convenient for you to invest in content based on a specific word or topic or if you should focus your efforts on words or topics that are not being exploited or explored as much. That is why we are not exaggerating when we say that keywords